
1. Do you buy mooncakes?
- Yes
- No
- others : ___________
2. Do you eat mooncakes?
- yes
- no
- others : ____________
3. If you buy mooncakes, where do you usually get them?
(please choose not more than 3)
- mooncake outlets
- shopping malls / super market
- online (websites)
- gift shop
- pasar
- grocery stores / convenient stores / mini markets
- Chee cheong kai (Petaling Street)
- others : ____________
4. If you are loyal to a brand and they have a website, would you check them out?
- yes
- no
- others : ________________________
5. Would you buy mooncakes online?
- Yes
- No
- others : _____________
7. If a brand provides online delivery services worldwide, would you be attracted?
- Yes
- no
- others : _________
8. Why would you purchases mooncakes online?
- a gift back to family / friends at hometown
- a gift for family / friends overseas
- buy for myself
- send to clients as gift
- others : _____________________
9. What kind of mooncakes website is attractive to you?
(please choose not more than 2)
- colorful websites
- nice pictures
- list of products
- long history
- advertisement
- design is not a matters
- others : ______________
10. If there is a new mooncake flavor would you find out them online?
- Yes
- no
- others : _________
11. When you buy a mooncake, what sort of information would you like to know about it?
(please choose not more than 3)
- ingredients
- price
- weight
- nutritional facts
- promotions
- testimonials from celebrities/pornstars
- others: ____________
12. What else would you like to know from a mooncake website?
(please choose not more than 3)
- history of mooncake
- history about the company
- the outlets
- why my mommy buys from them
- how they are made
- services (restaurants, gift shops, customizable gifts, etc.)
- others: ________________